Where ambitious brands become industry obsessions

The Cult Brand Strategist

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You’ve built something beautiful. You’ve got the product. The aesthetic. Maybe even a few super fans.

But you’re not here for “oh, that's cute.”
You’re here for cult status.

The kind of brand that lives in people’s heads. Gets name-dropped in group chats. Sells out before restocks.
The kind of brand that feels like a lifestyle—because it is.

That doesn’t happen by accident. It happens through intention. Not just a great product. Not just a good-looking grid. But a brand world people want to step inside—and stay in.

You've Built a Business. Now, Let's Make It Iconic.

I help modern lifestyle brands go from premium to obsessed-over—with strategy that blends psychology, storytelling, and cultural relevance into a brand people belong to.

Here's what you can expect: 

That’s where I come in.

Positioning that sparks desire

A brand voice with personality and pull

Visuals that whisper luxury without screaming for attention

Moments that feel intentional and shareable

Messaging that becomes conversation

A story that builds a real tribe 

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Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces.  Messaging that moves. Strategy that seduces.  Messaging that moves. Strategy that seduces.  Messaging that moves. Strategy that seduces.  Messaging that moves. Strategy that seduces.  Messaging that moves. Strategy that seduces.   

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People love what you sell, but they’re not obsessed. You want to spark buzz, loyalty, and a vibe people can’t shut up about.

Sound Familiar?

You have an amazing product—but it’s not iconic.

Your tone, visuals, and messaging are... just fine—but nothing clicks. You need that throughline that makes everything unmistakably you.

Your brand feels scattered and lacks a strong essence.

The orders come in, sure. But where are the die-hards, the second purchases, the organic shoutouts? You don’t want one-time buyers—you want a following.

You’re not building a community. you’re just making sales.

Tone? Visuals? Messaging? It’s guesswork. What you need is a brand playbook that everyone can align to—one that holds your voice, visuals, and vibe all in one place.

Every launch feels like starting from scratch. 

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How I Can Help

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The flagship. A high-touch, full-spectrum brand strategy experience designed to give you total clarity. From positioning and voice to narrative architecture and visual direction—this is the strategy behind every unforgettable brand.

The Cult
Brand Ascension

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You’ve got the product, the idea, or the ambition. What you don’t have? A brand or campaign that cuts through. This is a two-week, deep-focus strategic sprint designed to get your messaging sharp, your creative aligned, and your next move crystal clear—without the fluff, the guesswork, or the agency back-and-forth.

The Cult
Creative Sprint

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You’ve got momentum. You’re growing. But keeping your brand consistent, fresh, and effective across every touchpoint? That takes more than a single strategy doc.

This is for brands who want me on their team—not just on their timeline.

The Cult
Ongoing Partnership

Hi, I'm Linnea 

Meet the founder

A brand strategist, copywriter, and creative thinker obsessed with the psychology of cult brands. Based in Madrid, I work with brands across Europe and beyond who are ready to do more than just look good—they’re here to mean something.

I’ve spent the last decade helping lifestyle, beauty, and wellness brands translate their vibe into clear, strategic worlds people want to belong to. My background in copywriting means I don’t just understand story—I know how to make people feel something. And my obsession with visual identity means I’ll never hand you a strategy that doesn’t look like the future you’re building.

I believe a cult brand isn’t just beautiful. It’s intentional, emotionally intelligent, and impossible to ignore.

If you’re here to build something unforgettable—I’m your partner.

xo, Linnea

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I partner with modern lifestyle brands at the intersection of taste, culture, and commerce. 

Who I Work With

Skincare And beauty Brands  

Health, lifestyle and wellness brands

Boutique hotels, retreats and unique experiences 

Conscious fashion and home brands

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Let's build a brand people can’t stop talking about!

Nicolas Aagaard, LastObject

WE HAD THE PLEASURE OF WORKING WITH LINNEA ON SEVERAL PROJECTS AND HER WORK WAS NOTHING SHORT OF OUTSTANDING. LINNEA POSSESSES A RARE BLEND OF CREATIVITY AND PRECISION IN HER THAT CONSISTENTLY BROUGHT OUR IDEAS TO LIFE IN A COMPELLING AND ENGAGING MANNER.

Mads Hald, Advance

I worked with Linnea over a longer period of time as a creative, and I can just say that she is the kindest, most skilled, and positive person out there. Her understanding and creative thinking is just inspiring. She is kind, fun, humble, clever, and always delivers on time.

Kristina Velgaard, Naturli’

Linnea became part of the culture and team in no time, and really understood what we were looking for—sometimes even better than ourselves. On top of her talent, she’s incredibly pleasant to work with, always positive, smiling, and looking for solutions.

"She doesn’t just build brands.
She builds obsession."

kind words

Great branding doesn’t come from templates. It comes from taste. From instinct. From being able to see what makes a brand irresistible—and knowing how to turn that into a system.

Let's make your brand unforgettable!

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