ABOUT
Caffeinated conversion copywriter, brand strategist, designer, and creative soul
Hi, I'm Linnea Michaela
Trusted by seven-figure founders, DTC disruptors, and dreamy solopreneurs
Writing copy that makes your potential customers go *TAKE MY MONEY* requires more than cute words and a pretty website.
You want to look credible, show off your personality, and tap into the psychological principles that make people buy, slide into your DMs, mention you at brunch with their friends, and then come back for more.
What if your copy sounded a little less like a Monday morning, and hella lot more like a Saturday afternoon (with rosé, obviously).
The days of boring copy are over. People don't connect with brands that sound just like everybody else or AI. They want to buy from real brands with a real personality.
Now, here's what you can expect
Love That You're Here!
The copy will sound 100% like you
I adapt the tone of voice to YOUR brand - not mine. Your voice is what makes you unique, and that is what will attract your customers, and keep them coming back.
I will be obsessed
Really. Really really. I'll treat your brand as my own, obsessing over details, polishing words, and digging deep inside the brains of your ideal customers.
Strategy backed by psychology
Fun copy should not replace clarity, consumer psychology, and conversion strategy. Everything I write is meant to make people buy, sign up, click on, and then rave about.
I’ve spent my career shaping brands across industries, from early-stage startups to legacy campaigns at one of the world’s most iconic creative networks: Ogilvy. I’ve worked across e-commerce, wellness, beauty, lifestyle brands, and service-based personal brands and studios, crafting everything from messaging ecosystems to brand voice systems and full-scale creative campaigns.
GET TO KNOW ME
I'm a brand strategist, copywriter, and creative thinker obsessed with the psychology of cult brands.
I'm based in Madrid and work with brands across Europe and beyond who are ready to do more than just look good, they’re here to mean something.
I’ve lived and worked in cities across Europe, like Amsterdam, Barcelona, and Madrid, and I carry those influences with me. The clean restraint of my Swedish roots, the warmth and expression of the Mediterranean, the sharp aesthetic instinct that comes from years inside global creative studios. I build brands with clarity, edge, and a deep respect for the details that make a brand unforgettable.
Let's get this party started
"Linnea helped us bring the brand to life through her extreme talent with words. She really understood what we were looking for – sometimes even better than ourselves"
– Kristina V.
My Vibe in Pics
I'm as Swedish as IKEA and raised bilingual, which is why I write copy in English. After "digitally nomading" around the world like the millennial I am, I've settled in cozy town.
What's My
Story
I love both life on the beach and in the mountains, am auntie to the cutest kid alive, and am a total interior design nerd. When I'm not writing your copy, I'm dancing bachata.
What I am
Loving
Copy that is not backed by data or real strategy, going a full day without coffee, too many days in a row without cuddling with dogs, early mornings, and cooking (controversial, I know).
What I am
Not About
Love a good marketing podcast (looking at you, The Diary of a CEO and The Goal Digger), K-dramas, audio books about self development or Harry Potter read by Steven Fry, IYKYK.
What I am
Consuming
Proven results
There's a reason why I've been hired by multi-million dollar brands and one of the best creative agencies in the world. I get results.
Copywriting expert
I've worked across industries, from B2B SaaS to fintech to DTC beauty brands, and more, and I've probably written every type of copy there is.
Incredible experience
Working with me means getting a white-glove experience, where you feel seen, heard, and like the most important client in the world – because you are.
Trained by the best
I've worked with some of the most skilled copywriters, art directors, and strategists in the industry, and have been lucky to get trained by world-class talent.
Smooth process
My years of experience have taught me how to optimize the process so that everything from our first call to final delivery, and beyond, feels like a breeze.
It's fun – they say
I have a LOT of happy clients, and I'm proud of it. It's not just writing great stuff. It's clicking with your team, being responsive, and caring deeply.
Designer background
On top of being a copywriter, I do web design, so I have a 360° perspective of the full creative process and can happily collaborate with your creative team.
Peace of mind
Working with a copywriter can feel like a big step. Don't worry! I go above and beyond, and care as much about your brand as you do.
