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Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces. Messaging that moves. Strategy that seduces.
Let's create something iconic
xo, Linnea
If you're looking for the ultimate hype-woman and business strategist - you've found me!
I’m also a mountains-over-beaches kind of girl, auntie to the cutest kid alive, and lowkey obsessed with beautiful spaces—come on in.
I help modern lifestyle businesses go from “visually cute” to culturally iconic—through clear positioning, smart storytelling, and emotionally intelligent messaging.
This isn’t just branding.
It’s brand obsession—built intentionally.
Founder of The Cult Brand Strategist. Creative mind behind brands that move, matter, and magnetize.
They want strategy with soul. Clarity with character. Language, story, and creative direction that actually converts—because it feels right, sounds like them, and resonates with the people they’re here to serve.
Whether you're launching a new product, rethinking your voice, or laying the groundwork for long-term cult status, I bring the structure, psychology, and style that tie everything together.
I work with ambitious founders, creative teams, and lifestyle brands who want more than a good-looking grid.
hi I'm Linnéa
I’ve spent the past 19+ years shaping brands across industries—from early-stage startups to legacy campaigns at one of the world’s most iconic creative networks: Ogilvy. I’ve worked across ecommerce, SaaS, wellness, beauty, hospitality, and more—crafting everything from messaging ecosystems to brand voice systems and full-scale creative campaigns.
But truthfully? The work that fuels me isn’t about scale. It’s about feeling.
I’ve lived and worked in cities across Europe—Amsterdam, Barcelona, Madrid—and I carry those influences with me: the clean restraint of my Swedish roots, the warmth and expression of the Mediterranean, the sharp aesthetic instinct that comes from years inside global creative studios.
That blend of cultures, insight, and emotion shapes how I build brands: with clarity, edge, and a deep respect for the details that make a brand unforgettable.
My Background
I help modern lifestyle brands evolve—from good-looking to genuinely magnetic. Whether you’re launching something new, reworking your positioning, or finally investing in strategy that makes people feel something, I help you bring all the moving parts together.
Not just a beautiful logo.
Not just a great tagline.
But a fully realized brand world—one people want to be part of.
Through storytelling, strategy, and sharp creative direction, I turn scattered ideas into focused narratives. Flimsy messaging into obsession-worthy language. And unshaped potential into emotional pull.
How I Can Help
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I live outside of Madrid but I’ve called Amsterdam, Barcelona, Thailand and Bali and other gems home. My favorite cities? The ones where you can hear five languages before breakfast, find specialty coffee and take an arts and crafts workshop after work.
I’m Swedish by blood, Spanish by lifestyle
That probably explains why I care just as much about how a brand feels as how it functions. I'm obsessed about texture and shapes but also experiences and how things make you feel.
I studied both marketing and interior design
I’m based in the Spanish interior, where the skies are clear, the nights are cool, and the mountains make everything feel grounded.
I traded the beach for mountains—and never looked back.
Espresso routines. Unopened mail. Sunlight on a notebook. If it feels like it could be an A24 film still, I’m into it.
I romanticize everyday life like it’s a campaign.
Coffee > Champagne
what i live for
Slow Life > Hustle Culture
Cinema > Netflix
Christmas > Summer Vacay
Handwritten Notes > Unread DMs
Are we a perfect match?
I know what it’s like to feel stuck. To have big dreams, strong instincts, and a brand that almost works—but still feels out of alignment.
To wonder if you’re really cut out for the next level.
Here’s the truth: You are. And you don’t have to figure it all out alone.
When you work with me, you’re not just getting strategy.
You’re getting a partner. A second brain. A sounding board who gets the pressure and the passion—and knows how to turn both into progress.
This is your moment.
The business (and life) you’re building? It’s closer than you think.
Let’s make it magnetic. Together.
